Many examples of Beni Ourain weave show shifts in the pattern, reflecting a change in life events, a different weaver taking over the rug, or spontaneous creative expression. As many Berber women believe the rugs are imbued with a spirit, either from the imprint of the artist or from the living nature of the wool, they resist monitoring the progression of their work, often revealing the entire rug only after it has been completed. Once the deeply laborious weaving process is completed, the finished rugs are considered part of the family.
Our Beni Ourain collection is made with the best-sheared wool from the top of the sheep that are exposed to the daily sun and that's the most important element of the Beni Ourain tradition, the reason our Beni Ourain rugs are the best quality with 100% top grade wool, with no dyes, all-natural wool colors for long-lasting warmth and luxury. They use basic colors of white, natural grey taupe, brown, and charcoal black, and have their signature style of geometric design. Yet, each design is different from the others and carries its own atlas mountain Berber tradition. preserving their heritage of weaving techniques and knowledge passing down messages while preserving history
Beni Ourain rug motifs influenced designers such as Ivan Da Silva Bruhn and Vladimir Boberman. American Interior Designer Francis Elkins used them in some of her most notable interiors in the 1930’s and 1940’s