Custom Modren Genuine Moroccan Runner - BA100

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By Roz

Moroccan rug motifs influenced designers such as Ivan Da Silva Bruhn and Vladimir Doberman  American Interior Designer Francis Elkins used them in some of her most notable interiors in the 1930’s and 1940’s. 

The symbolism of the Berber tradition is often referred to as the “Infinite Rapport”, meaning the pattern and the spirit of the work extends beyond its physical borders. Many examples of Berber carpets show shifts in pattern, reflecting a change in life events, a different weaver taking over the rug, or spontaneous creative expression. As many Berber women believe the rugs are imbued with a spirit, either from the imprint of the artist or from the living nature of the wool, they resist monitoring the progression of their work, often revealing the entire rug only after it has been completed. Once the deeply laborious weaving process is completed, the finished rugs are considered part of the family and are the prized possession of the home.

The Berbers carefully preserve their heritage of technique and knowledge passing down messages in wool from one generation to another. While preserving history, the elemental nature of Berber weaving is an execution of pure instinct. Weaving is not only an inherent rite of passage, but also an act of expression. The women that manifest these works have a story to tell: While some rugs document a personal experience, other weavings carry a more ancestral message passed down over time. Many of the artists artisans weave their tales organically, while others intentionally channel inherited knowledge into the loom. The life rituals of the Berber women, including fertility, birth, and the protective role of men, are narrated in an abstract form. It is pure coincidence that the Berber carpets, with their simplistic form and geometric purity, they can appear modern to the Western eye, as shown by Henri Matisse 1915 Morocco in his collection Matisse in Morocco and others, like Pablo Picasso. Each one is deeply rooted in ancient history.

As native Berber immigrants in the U.S., it is our mission to bring the rich tradition and culture of the Berber people into Western living spaces.
We work with carpet retailers and interior designers as their supplier of 100% authentic Moroccan import