UK : (+44) 782-796-2667
100% Hand Spun Wool
Middle Atlas Itzer accent original work
Every rug we custom, Is unique, has its own personality, warmth, and elegance.
Our quality is often imitated but never matched.
Moroccan rug motifs influenced designers such as Ivan Da Silva Bruhn and Vladimir Boberman. American Interior Designer Francis Elkins used them in some of her most notable interiors in the 1930’s and 1940’s.
“Language is the essence of one’s ethnicity, one’s roots”… hence the reason my father wanted me to learn how Berbers communicate. When I was in fourth grade, he sent me to live with my Aunt in the high mountains, the area now known as the Middle Atlas. As an artisan weaver, she tasked me with measuring the living rooms of her customers. With pride and curiosity, I walked heel-toe across the rooms just as my aunt had taught me. She and her artisan friends wove the finest rugs and as I watched them work the looms, sometimes pulling thread gracefully and other times forcefully, I learned not only the spoken language of the Berber, I learned the visual language.
As many Berber believe the rugs are imbued with a spirit, either from the imprint of the artist or from the living nature of the wool, they resist monitoring the progression of their work, often revealing the entire rug only after it has been completed. Once the deeply laborious weaving process is completed, the finished rugs are considered part of the family and are the prized possession.
For most discerning rug buyers, we fulfill custom orders, please inquire.
Our customers have two weeks return policy, one year trading policy.