Studio photos & outdoors
Custom Modern Moroccan rug - Original design work
Every rug we custom, Is unique, has its own personality, warmth, and elegance.
Our quality is often imitated but never matched.
“Language is the essence of one’s ethnicity, one’s roots”… hence the reason my father wanted me to learn how Berbers communicate. When I was in fourth grade, he sent me to live with my Aunt in the high mountains, the area now known as the Middle Atlas. As an artisan weaver, she tasked me with measuring the living rooms of her customers. With pride and curiosity, I walked heel-toe across the rooms just as my aunt had taught me. She and her artisan friends wove the finest rugs and as I watched them work the looms, sometimes pulling thread gracefully and other times forcefully, I learned not only the spoken language of the Berber, I learned the visual language.
The symbolism of the Berber tradition is often referred to as the “Infinite Rapport”, meaning the pattern and the spirit of the work extends beyond its physical borders. Many examples of Berber carpets show shifts in the pattern, reflecting a change in life events, a different weaver taking over the rug or spontaneous creative expression.
For most discerning rug buyers, we fulfill custom orders, please inquire.
Our customers have two weeks return policy, one year trading policy.