Studio photos & outdoor in the natural light
Fine Handmade Custom Moroccan Azilal
Every rug we custom, Is unique, has its own personality, warmth, and elegance.
Our quality is often imitated but never matched.
Moroccan rug motifs influenced designers such as Ivan Da Silva Bruhn and Vladimir Boberman. American Interior Designer Francis Elkins used them in some of her most notable interiors in the 1930’s and 1940’s
The Berbers carefully preserve their heritage of technique and knowledge passing down messages in wool from one generation to another. While preserving history, the elemental nature of Berber weaving is an execution of pure instinct. Weaving is not only an inherent rite of passage but also an act of expression. The women that manifest these works have a story to tell: While some rugs document a personal experience, other weavings carry a more ancestral message passed down over time. Many of the at's artisans weave their tales organically, while others intentionally channel inherited knowledge into the loom. The life rituals of the Berber women, including fertility, birth, and the protective role of men, are narrated in an abstract form. It is pure coincidence that the Berber carpets, with their simplistic form and geometric purity, appear modern to the Western eye, as each one is deeply rooted in ancient history.
It is our mission to bring the rich tradition and culture of the Berber people into Western living spaces.
We work with retailers and interior designers as their supplier of 100% custom Moroccan carpets
For most discerning rug buyers, we fulfill custom orders, please inquire.
Our customers have two weeks return policy, one year trading policy.